Every social media platform is competing to distract us rather than empower us to accomplish our initial goals. SaaS companies are trying to upsell us on things we don't need.
But we believe that technology should be focused on increasing agency.
And this is why.
We’re uncovering ways to increase human agency by pushing the envelope ourselves. (And embedding it within every product we build).
Through this work, we have come to value:
This UX makes it challenging for us to:
We’re constantly confronted with distractions and interruptions designed to serve the product at the cost of our sanity.
Every interaction is a battle, and we’re exhausted.
Reduce or eliminate obstacles that might hinder a person's ability to take meaningful action or make decisions.
Build things that feel intuitive and effortless, mirroring how humans naturally think, move, or communicate.
Design systems that encourage users to focus on a single task at a time, resulting in enhanced focus and clarity and reduced stress.
Enhance the ease, speed, and accuracy with which people can convert their thoughts, speech, or observations into written, recorded, or structured formats.
Make thoughtful changes that serve the user's interests and familiarity rather than introducing unnecessary complexity, novelty, or disruptive alterations.
Commit to prioritizing the well-being, satisfaction, and empowerment of users over immediate profit. The money will come. We promise.
And for a brief moment, it may appear anti-product, but we’ve found that it’s exactly the opposite.
We build satisfying products that keep users coming back.
By increasing human agency, each of us reap the benefits.
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